Advertising
Advertising
Do Now
Tuesday 25th February 2025
1. 2
2. 50% X 70%
3. 10% X 40%
4. ??? M0ŅĚŶ
What is advertising?
The main aim of advertising is to bring attention to a product
Aims of advertising:
- Raise awareness
- Inform and educate
- persuade audiences
- create a unique selling point
1. What is the main aim of advertising and what else might it do?
The main aim of advertising is to
2. What is the difference between Commercial & Non-Commercial advertising?
Commercial advertising aims to...
"Codes & Conventions"
The main aim for this advert is to promote Coke
Do Now
Tuesday 25th March 2025
1.
Structure and design of the advert:
How has it been laid out to make it seem appealing to the audience?
- They put a big picture to get the audiences attention and make it look more appealing. They also show the actual product inside.
The main text says "What a delicious dilemma!" which uses alliteration. They use the word Delicious to show how amazing quality streets are. They also use the word Dilemma because there are lots of sweets to choose from but also what women.
Do Now
Tuesday 1st April 2025
1. ?
2. 1950s
3. ?
4. ?
Do Now
Tuesday 22nd April 2025
1. How people, groups etc are portrayed in media text
Male Gaze Theory
Image = Gareth Bale
The advert shows the gender roles of the 1950s because at the time men had more power. You can see this because
Exam Question
Q1. 15 Mark Question (Split Into 3 Parts)
Q2. 25 Mark Question (Compare To Unseen Advert)
Do Now
Tuesday 29th April 2025
1. Something suggested by a word/image/thing
2.
3.
4.
5.
ANALYSING MODERN ADVERTS
LO: To build the skills needed to analyse and evaluate adverts
Positive
Interesting, Curious
Disabled, Handicapped
Negative
Inquisitive, Nosy
Crippled, Retarded
Logos
A Adobe
B Barbie
C Coke
D Disney -
E Explorer
F Facebook -
G Google -
H Honda
I IBN
J JBC
K K
L Lego -
M Mcdonalds -
N Nintendo
O Oreos -
P Pinterest -
Q Quicktime
R reeces
S S
T Twitter -
U Uneleva
V Version
W Wikipedia -
X Xbox -
Y Yahoo
Z Amazon -
Rhetorical Question
A question asked to have a dramatic effect
Repetition
saying the same thing more than once
Emotive language
words with an emotional effect
1. Repetition
2. Direct address
3.
4. Repetition
5.
Do Now
Tuesday 6th May 2025
1. Rhetorical question
Repetition
Emotive Language
2. Imperative
3. Triplet
4.
5.
Women in Advertising
1. Image. They used Gareth Bale Because he is a famous Football player
2. "Hydrates & fuels you better than water". They use Direct address when saying "Hydrates and Fuels You"
3. Colour palette
Do Now
Tuesday 13th May 2025
1. This girl Can
2. To encourage women to take part in more physical activities
3. 2016
4.
1) Sport
2) Sports Gear
3)
In this advert, women are represented as Sports people or athletes. They have done this by using a professional athlete with Jessica Ennis and women sprinting and about to climb a rope. I think the clothes they are wearing and the subtle makeup creates an anti stereotype in women in sport. The clothes reveal their bodies but not in a sexualised or exploitive way. In advertising i think this is unusual when women are used however when advertising sport a usual way. The use of the word "crown" has the connotation of power and strength.
In the nike & adidas posters, women were represented as Strong women. You can see this by the use of the word "crown" and the focus on muscle and the active poses.
However, in the "THIS GIRL CAN" advert
Do Now
Tuesday 20th May 2025
1. fast, sly
2. ?
3. ?
4. ?
5. ?
Representation
Dominant Ideology
The attitudes, beliefs, values and morals shared by the majority of the people in a given society.
1. In the advert she looks happy.
2. She doesn't look like a model or a professional athlete. She has messy hair, no make up, and is sweaty.
3. ?
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