C1 Magazines

Tuesday 17th September 2024

WHAT IS REPRESENTATION?

LO: To explore the concepts of representation.

 ~  It is a  RE PRESENTATION of the events, people and places.

Tuesday 24th September 2024

DO NOW:

1. How the Media chooses to re-present the world to us. ✖

2. Whether its Positive or Negative. ✖

3. A generalised representation of a person, place or thing. ✖

4. Two. ✖

5. Audiences. ✖

Stereotype

A stereotype is a generalised representation of a person, place of thing.

They are limited and often offensive or used for comedy.

- Grandmother:

Old, Slow, Female.

- Cornish Man:

Loves Pastys,  Strong Accent.

- Football Player:

Fast, Strong, Skilled, Male.

- Students:

Stupid

- Teachers:

Strict

Representations in Magazines

LO: To explore the Representation

Terminology

Masthead:  a list at the top of a page that includes the names of editors, writers, and owners, as well as the title of the newspaper or magazine.

Cover Lines:  A line of text on the front cover of a magazine, briefly describing and promoting the content.

Main Image:  The title of a newspaper or magazine as it appears across the first page, front cover, or title page.

Main Cover Line:  This is very large - taking up about a quarter of the cover area - and comes in three layers, each with a different color. Note it is positioned against the model's shoulder so it shows up clearly.

Puff:  an eye-catching graphic or text to draw attention.

Colour palette:  a combination of colors used by UI designers when designing an interface

Direct Address:  used to make the reader feel like the writer/speaker is talking directly to them

Star Vehicle:  ??????????????????????????????

s

LO: To 

Tuesday 1st October 2024

DO NOW:

1. a list at the top of a page that includes the names of editors, writers, and owners, as well as the title of the newspaper or magazine. ✔

2. Cover Lines ✔

3. an eye-catching graphic or text to draw attention. ✔

4.  ✖  Whether it is positive or negative

5.  ✖  Stereotypes

Cover 1

1. Normal

2. 

3. 

Cover 2

1. Powerful

2. Serious

3. 

Cover 3

1. Confident

2. Ellegent

3. Innocent

• Smart
• Normal
• Calm

• One has the Masthead behind the main image the other has the Masthead in front of the Main Image.
• Ones Pink ones Blue.
• Aimed at Different Audiences.

DO NOW:

1. Big ✔

2. when you talk directly to the reader, using the pronouns 'we', 'you' or 'us'. ✔

3. ?  ✖. Puff

4. Blue ✔

5. the action of Degrading someone to the status of a mere object. ✔

                                                                                                          Tuesday 1st October 2024

Representation Task

LO: To create magazine covers showing an understanding of representation

                             Magazine Task

Tuesday 12th November 2024

DO NOW:

1. when was magazine launched?

GQ:

1931✔

VOGUE:

1892✔

2. What was the original genre/target audiences?

GQ:

fashion industry insiders✖

VOGUE:

The New York upperclass

3. has it changed, rebranded at all over the years?

GQ:

It introduced sections on culture, politics, sports, and health

VOGUE:

Vogue became one of the first magazines to print a colour photo on its cover.

4. Who publishes it?

GQ:

Condé Nast, Advanced publications

VOGUE:

Condé Nast

5. Is it print only or multi platform? (if so which platforms?)

GQ:

Each issue is published in print and on the iPad

VOGUE:

A Print + Digital subscription includes the above plus the print edition, delivered to your door.✖

6. What is the average circulation & readership?

GQ:

the average circulation per issue in the UK was 89,072 in 2021

VOGUE:

2.7 million individuals between April 2019 and March 2020 in the United Kingdom

Case Study #1

1. 

Raheem Sterling

DO NOW                                            Tuesday 19th November 2024

1. Condé Nast

2. ABC1

3. 20-45

 

Case Study #1

Media Language

~ Cover Star

~ Masthead

~ Cover Lines

~ Anchorage Text

~ Lexis

~ Typography

~ Brand Identity

~ Image

~ Colour Palette

Typography

GQ has a modern masculin font.

The colour palette is red and white.

the magazine cover follows an L shape pattern.

"The man who came in from the cold." 

Medium Close up on face, facial expression and clothes

Tuesday 26th November

Do Now

1. ?

2. The words that accompany an image (still or moving) give the meaning associated with that image

3. 

Raheem was born in Kingston, Jamaica, in 1994

His father was murdered in Jamaica when Sterling was two years old

He drives a Bentley Continental GT, which has either 4.0-litre V8 or 6.0-litre W12 engines.

Raheem was talking about stopping racism in football.

Main cover line (Anchorage text)

Gardian Angel

Image

Typography (what text looks like)

Lexis (Word choice)

DO NOW!

1. ? Footballer

2. ? Font Style, SEERIF/SANS SERIF, Colour, Size

3. Stopping football Racism

4. SERIF

5. Anchorage

Tuesday 10th December 2024

DO NOW!

1. ? 

2. ?

3. stopping football racism

4. ?

5. ?

Assessment Improvement

The main image shows a low angle shot of Sterling standing in a confident stance, with a large pair of black wings. He looks serious and directly addresses the audience. 

Tuesday 17th December 2024

Gender

the choice to represent Steerling topless with his tattoos reinforces the stereotype of men as having to be hyper masculine, strong and muscular.

the black wings represent him as a supernatural figure suggesting his extraordinary skills on the pitch.

Ethnic

using a hugely successful black cover star (Raheem Steerling is british jamaican) as there dominant image, GQ is presenting a role model for its readers, someone to aspire to be like.

Do Now

1. women's fashion and lifestyle

2. 

Case Study #2

Vogue Magazine

How do these 2 Covers show Vogues new approach towards diversity?

In the past, Vogue did not include different ethnicities on their covers.

the newer covers show a range of diverse people

this tells us that vogue more inclusive

Malala Yousafzai

- Born: 12 July 1997 (age 27 years)

- 

Malala Yousafzai is famous because at 15 years old on the bus hoe from school she was shot in the head and survived. She is known for protesting for girls rights of education 

Tuesday 14th January 2025

Do Now

1. surviving a shot in the head

2. X US and UK troops were preparing to leave Afghanistan

3. X ABC1 Female, 20-44, educated, fashion and style conscious sophisticated and wealthy

4. no

5. no

Masthead

The font is serif

Connotations of font style

Masthead

The use of the same silver-grey colour for this caption and the Vogue Masthead links and reinforces that message

Anchorage Text

Which is the brightest text on the cover? Why?

The brightest text is Malala because they want her name to stand out

Layout Z Shape

Cover lines

Its in sections with the important bits being in Black, Serif, CAPITALS and Bold then in the less important bits they are White, Sans Serif, lowercase and Italics.

Image

What shot type is it? Why?

Medium close up

What are the connotations of what she is wearing?

D0 N0W

Tuesday 21st January 2025

1. Z✔

2. ? X

3. medium close up✔

4. close up X

5. ? X

Media language has been used in many different ways to create different meanings. Firstly, the main image shows a medium close up of Malala wearing a red hijab to represent her religion.

Exam Question

Layout & Design

The layout is stereotypical and follows magazine cover conventions. For example, the main cover line is the biggest writing other than the masthead.

Do Now

Tuesday 28th January 2025

1. X

2. X

3. Muslim ✔

4. Yes X

5. Power ✔

In the past, muslims have been represented as terrorists 

In terms of ethnicity, the vogue cover shows diversity

Explain how both ethnicity & gender have been represented on this cover.

Ethnicity is represented in an anti-stereotypical way. For example, the main image shows diversity because it shows a muslim on the front cover which is unusual for a women's fashion magazine.

Gender is represented in a stereotypical way. For example, 

Do Now

Tuesday 4th February 2025

1. Diversity ✔

2. Fighting talk ✔

3. Dressed in red to represent Power X 

CASE STUDY #2 

Malala Yousafzai COMPARING

.

The Vogue (Lizzo) cover represents women as strong, intelligent, classy, confident, feminine

The Elle cover represents women as 

Similarities:

Feminine

Intelligent

Confident

Differences:

Classy

Strong 

Do Now

Tuesday 11th February 2025

1. Similarities and differences

2. Make a judgement/give an opinion

3. 4-5

4. Either GQ or Vogue Cover

5. Media Language or Representation

Case Study #2

25 Mark Question

.

Similarities:

• Direct Address
• Anchorage use

Differences:

• Cover lines in ELLE are stereotypical unlike vogue

The two covers show more Similarities than differences when it comes to the representation of gender.

The first similarity is Direct address. This is shown in the Vogue cover by Malala looking straight at the camera, the media language used this to show her confidence. In a similar way, the Elle cover shows Direct address. This is shown by her confidence .

The first difference is the cover lines. This is shown in the Vogue cover by how Malalas cover says "Survivor, artist, Legend" and " fighting talk" which are not stereotypical for a women's magazine cover. However, the ELLE cover only has stereotypical cover lines like "Fashion's new minimal". 

ASSESSMENT DIRT

Question 1

5 Mark Question = 2 Points

The language shows words like "Fighting Talk"

2A

• What was going on in society at the time a text was written

Social contexts influence magazines because the producers want their magazine to be relevant and interesting so the readers will buy it. One example of this is

2B

Ethnicity is a characterisation of people based on having a shared culture