Radio Research

Radio Research

Thursday 19th December 2024

Do Now:

1. BBC Radio 1

2. make money by selling advertising

3. ? X The diverse interests of the people who live in Britain.

4. ? X Language, industry, audience, representation.

5. ? X Historical, political, social and culture.

The Radio Industry

• Public service broadcast television and radio programmes that are broadcast to provide information, advice, or entertainment to the public without trying to make a profit
• Commercial radio stations make money by selling advertising
• Community Radio Stations (CRSs) are low power Radio Stations, which are meant to be set-up and operated by local communities.
• Podcast is a specific audio show or individual episodes of that show
• DAB radio allows you to easily switch between stations
• RAJAR is the official body in charge of measuring radio audiences in the United Kingdom.
• Licence fee is money paid to buy specific rights from another party.
• Royal charter sets out the BBC's Object, Mission and Public Purposes.
• Remit provides a regulatory framework specific to wholesale energy markets
• Convergence is used in several branches of mathematics to refer to a number of different types of sequential convergence.

Radio In The UK

BBC Radio: 

Community Radio: 

Commercial Radio: 

research

Who is the Radio 4 target audience?

Radio 4 targets a more mature audience of 55 years and older

{4 marks}

Public service is funded by the TV License

However Commercial Radio is funded by people or companies paying them to advertise products.

Do Now:

Thursday 9th January 2025

1. ? X BBC

2. by selling advertising 

3. ? X Mixed speech / spoken word

4. BBC X OFCOM

5. ? X Technical convergence / streaming platforms

DAB

Digital Radio is widely used due to better quality sound and wider access...

Podcast

Podcasts are now regularly produced by radio broadcasters, offering the chance to...

Radio is still very popular in the UK 

Radio is still very popular in the UK because it provides background noise for people who might be driving, working ect.

The Archers

Its about farming

Its set in a country side

Soap Opera Conventions

Target audience are females

More dialogue than action

How can you listen to the archers?

Short running time - 13 min

7pm every night

Audience

Approximately 5 million listeners - PLUS 1 million online

Target audience - Adult and older British women

Thursday 16th January 2025

Do Now

1. ??????????

The archers is the worlds Longest Running radio Soap Opera. It began broadcast in 1951 on Radio 4 in part to educate returning soldiers about Farming. The show, set in the fictional village of Ambleside, explores Comforting tales of rural english life. Some stories are more dramatic but most are about relationship or more realistic everyday events such as World War 2. Each episode is 13 Minutes long and listened to by more than 5 Million people. The show is broadcast everyday at 7pm, again the next day, and in a weekly Omnibus. The target Audience are...................

• Storyline  
• Main characters  
• Genre Conventions  
• Audience Appeals 
• How does this episode ''inform, educate or entertain''?
• How does the episode show the impact of social or cultural contexts?

Two women    Joy - nosy neighbour 

Selling house  Kirsty - estate agent.

trying to get away from Joy

Play for the locals - vicar from a church

Gaun - prison - sorry for his crime

Mick - Pubs car park - lives in his van.

litter picking in the village.

housing crisis

Joy+Mike - relationship - moving in together

Do Now

Thursday 23rd January 2025

1. 1950

2. BBC Radio 4

3. identifiable, localised settings X more Dialogue than action

4. 19.02 GMT/BST Sunday to Friday, repeated at 14.02 the next day (excluding Saturdays).

5. to offer a primarily speech-based service; comprising news and information complemented by music. X To inform, educate & entertain

Leonard Berry

Urbane, charming, salt of the earth… all adjectives which can be applied to Jill’s friend, Leonard.

Fact title	Fact data
Played by:	Paul Copley
Status:	In a relationship with Jill Archer
Occupation:	Retired chartered surveyor
Lives in:	Borchester

Widower Leonard has a degree in civil engineering and now lives in a suburban semi-detached. He has a son, Simon, who lives in Singapore. He’s enjoying the novelty of spending time with such a large family during his visits to Brookfield. In good shape for his age, dapper Leonard wears a jacket and tie because, he says, he wouldn’t know what else to wear.

• Likes - Tinkering with old watches, listening to radio plays, architecture, dancing, chess
• Dislikes - Conflict
• Highs - Staying out late with Jill
• Lows - trying to pass off a shop-bought watercolour painting as his own

The character is Leonard Berry. Key issues Leonard Berry has been involved in are trying to pass off a shop-bought watercolour painting as his own

Archers audience

• Age
• Gender
• Location
• Income
• Class
• Sexuality
• Religion

• Female
• 55+ (62%)
• ABC1 (Middle/Upper Class)
• White British (81%)
• Right-wing (e.g. Votes Conservative)
• High 'Disposable Income'
• Midlands Location

Do Now

Thursday 30th January 2025

1. Around 5 million X 6 million

2. women X older, middle-class, white British women

3. Monday-Friday X

4. Yes X

5. to educate, entertain and ? Inform 

Domestic abuse, modern slavery, fraud, mental health issues, female vicars and gay marriage to name but a few.

The BBC uses various platforms such as Radio, Social Media, Website, Online - BBC Sounds and Smart Speaker.

The Archers is available on the website

Why might the audience listen too the Archers? 

Refer to U&G in your answer

{ 12 Marks }

Audiences listen to The Archers because you can escape real life and relate to the characters

Do Now

Thursday 6th January 2025

1. BBC X Community, Commercial, PSB

2. X PSB

3. X Comercial

4. X Community

5. BBC Radio 4 

Exam Questions and Responses

 

Explain = Full Sentences

commercial, PSB

{1}   1. Ofcom Radiates radio

{1}   2. Community, PSB

{4}   3. Commercial get funding via advertising whereas PSB gets funding from license fee 

{12} 4. The archers fit to informing through telling us about

British women

The archers appeal to British women because its about people who live in towns so they can probably relate 

Audience listen to the archers because social interaction via fan pages, social media + website

for example, the Helen storyline raised £100

Do Now

1. 2. /

2. 1h. X 1h 30m

3. BBC Radio 4. /

4. Licence fee  /

5. ?  X Educate, Inform and Entertain